应用型本科跨境电子商务实践教学课程学生满意度研究——以杭州师范大学钱江学院跨境电子商务专业群为例

By | 2019年12月31日

胡雷芳  肖静Research on Application-oriented Undergraduates’ Satisfaction of Cross-Border E-Commerce Practical Teaching Courses——Taking Specialty Group on Cross-border E-com

Hu Leifang  Xiao Jing

摘要  在跨境电子商务飞速发展的背景下, 跨境电子商务人才培养成为了当下高校专业教学与改革的一大重点。研究跨境电子商务实践教学的相关问题对于应用型本科院校来说更是具有现实价值。本文从学校跨境电子商务专业群课程设置入手,通过跨境电子商务实践教学课程设置的学生满意度的五大影响因素分析当前实践教学课程设置中的不足之处,提出提升学生满意度的实践教学课程设置优化对策。

关键词  跨境电子商务 应用型本科  实践教学  课程设置  学生满意度

Abstract: With the rapid development of cross-border e-commerce, its personnel training has become a major focus of professional teaching and reform in colleges and universities. It is of great practical value to study the practice teaching issues on cross-border e-commerce for application-oriented undergraduate colleges and universities. Starting with the curriculum design of cross-border e-commerce specialty group in schools, this paper studies five factors influencing students’ satisfaction with cross-border e-commerce practical teaching curriculum, analyses the shortcomings of current practical teaching curriculum design, and puts forward the optimization countermeasures for improving students’ satisfaction with practical teaching curriculum design.

Key words: Cross-border E-commerce; Application-oriented College; Practical Teaching;  Curriculum Design;Undergraduate Satisfaction

社会科学理论与实践Theory and Practice of Social Science,第1卷第2期Volume1, No.2,P31-40,Published on December 31, 2019.

http://dx.doi.org/10.6914/TPSS.201912_1(2).0005

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