数字经济2.0时代下中国音乐产业商业模式创新研究——以网易云音乐为例

By | 2020年6月30日

陈仙丽 葛静芝 胡三勤 孟方琳

http://doi.org/10.6914/TPSS.202006_2(2).0003

摘要  数字经济作为技术创新、服务创新和业态创新最活跃的领域,在移动互联网、大数据、云计算、物联网和人工智能的推动下,已进入到数字技术快速渗透、产业深度集聚及平台全面融合的2.0时代。数字经济从研发、生产和销售等方面对音乐产业进行了重塑。从数字经济的角度,结合网易云音乐案例,运用商业模式画布的思维模式,通过结合中国音乐产业疫情前、疫情后商业模式的各种创新,提出了音乐产业的发展建议。

关键词 数字经济 商业模式画布  网易云音乐  SWOT分析法

Research on Business Model Innovation of Chinese Music Industry in the Era of Digital Economy 2.0

——Take Netease Cloud Music as an Example

Chen Xianli  Ge Jingzhi  Hu Sanqin  Men Fanglin

Abstract: As the most active field of technological innovation, service innovation and business innovation, digital economy has entered the 2.0 era of rapid penetration of digital technology, deep concentration of industry and comprehensive integration of platforms driven by mobile Internet, big data, cloud computing, Internet of things and artificial intelligence. Digital economy has reshaped the music industry in terms of R & D, production and sales. From the perspective of digital economy, combined with the case of Netease Cloud Music, using the thinking mode of business model canvas, this paper analyzes the innovation of business model of Chinese music industry, and puts forward suggestions for the development of music industry.

Key words: Digital Economy; Mode of Business Model Canvas; Netease Cloud Music; SWOT

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