Theory and Practice of Social Science

Articles

• 国产品牌如何营销“出海”：基于希音（SHEIN）公司的案例研究How Chinese Domestic Brands Market Overseas: A Case Study of SHEIN

  罗嘉, 左融, 马家亮, 周锦权, 涂雅芳 (Author)

  1-10

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  DOI: https://doi.org/10.6914/tpss.070101

• 新媒体时代下非遗古城文化传承创新性研究——以揭阳古城为例Innovative research on cultural inheritance of intangible heritage ancient City in the new media era: taking Jieyang Ancient City as an example

  周雅霖, 白波 (Author)

  11-18

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  DOI: https://doi.org/10.6914/tpss.070102

• 人工智能赋能金融学课程创新：理论、实践与展望Artificial Intelligence-Driven Innovation in Finance Courses: Theories, Practices, and Prospects

  马艳 (Author)

  19-25

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  DOI: https://doi.org/10.6914/tpss.070103

• 基于中美比较的中国数字服务贸易高质量发展路径研究Research on the Path to High-Quality Development of China's Digital Service Trade: A Comparative Perspective of China and the United States

  孟方琳, 左婧楠, 赵袁军, 王德力, 蒋君仙 (Author)

  26-49

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  DOI: https://doi.org/10.6914/tpss.070104

• 反思与突破：新世纪以来基督教在华医疗传教研究路径述评 Reflection and Breakthrough: A Review of Research on Christian Medical Missions in China Since the New Century

  廖鹏飞 (Author)

  50-57

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  DOI: https://doi.org/10.6914/tpss.070105

• 跨文化传播视角下传统节日民俗与中医药文化资源开发路径研究 Research on the Development Path of Traditional Festival Folklore and Traditional Chinese Medicine Cultural Resources from the Perspective of Cross cultural Communication

  张梅, 王静 (Author)

  58-63

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  DOI: https://doi.org/10.6914/tpss.070106